PhD Defence Wei Li
In her dissertation 'Competition in the Retail Market of Consumer Packaged Goods’, Wei Li investigated competition in the retail market of consumer packaged goods from different angles. The study on brand competitive reactions has found that the reaction is influenced by brands’ relative market shares. The study on retail chain competition has found that private label positioning has an impact on chain shares’ price sensitivities. The study on sales forecasting compared different methods of including competition information.